ARK’s ideation process and innovation strategies are driven by ARK’s Research Ecosystem, which seeks to capitalize on rapid change through an open approach and the convergence of insights. We believe that a combination of top-down and bottom-up research allows us to size the investment opportunity of disruptive innovation, and then detect and rank companies best positioned to benefit. To gain a deeper understanding of quickly changing themes, we employ an open research ecosystem to gather information, both helping to define and refine our internal research process. Inputs include theme developers who are thought leaders in their fields, social media interactions, and crowd-sourced insights as people respond to ARK’s public research. By applying technological concepts and external inputs to traditional approaches, ARK seeks to create a more transparent, creative, and interdisciplinary investment process.